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May 09, 2017 09:00 ET | Source: Nativo

Nativo Names Rich Rosenzweig as VP of Programmatic

LOS ANGELES, CA--(Marketwired - May 9, 2017) - Nativo, the leading native advertising technology platform, today announced the appointment of Rich Rosenzweig as its new VP of Programmatic....
April 28, 2017 10:21 ET | Source: Bombora

Bombora Launches Certified Agency Program to Promote Advanced B2B Intent Data Use

NEW YORK, NY--(Marketwired - Apr 28, 2017) - Marketers can now ensure that their partners are using business-to-business (B2B) intent data in the most effective way. Bombora, the leader in B2B...
April 25, 2017 09:30 ET | Source: Arrivalist

Arrivalist Surpasses 100 Destination Marketing Organization Clients

NEW YORK, NY--(Marketwired - Apr 25, 2017) - Arrivalist, the leading location analytics company, today announced it has signed more than 100 clients, a milestone the company reached from organic...
April 25, 2017 09:00 ET | Source: Fohr Card

Fohr Card Is First to Introduce Influencer Follower Health Scores to Identify Fake Followers and Prevent Fraud on Instagram

NEW YORK, NY--(Marketwired - Apr 25, 2017) - The digital advertising industry has been plagued by billion-dollar bot fraud -- as a result, brand marketers have grown increasingly unsure about...
April 19, 2017 09:00 ET | Source: BounceX

BounceX's Ryan Urban Named Ad Age Top 25 Marketing Technology Trailblazer

NEW YORK, NY--(Marketwired - Apr 19, 2017) - BounceX, the leader in cloud-based behavioral marketing software and analytics and Inc.'s Fastest Growing Software Company, today announced that Ryan...
April 18, 2017 11:18 ET | Source: ad:tech

ad:tech Returns to the Heart of NYC's Digital Community and Unveils 2017 Theme

NEW YORK, NY--(Marketwired - Apr 18, 2017) - ad:tech New York 2017, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announces...
April 17, 2017 11:00 ET | Source: Cie Digital Labs

Cie Digital Labs CEO Anderee Berengian Earns Semifinalist Nomination for the EY Entrepreneur of the Year 2017 Greater Los Angeles Region Award

IRVINE, CA--(Marketwired - Apr 17, 2017) - Cie Digital Labs (CDL), a digital innovation studio for corporations and startups, today announced that CDL co-founder and CEO Anderee Berengian is a...
April 17, 2017 10:58 ET | Source: ROI Influencer Media

ROI Influencer Media and CafeMedia Partner to Offer Influencer Marketing via Real-Time Bidding

NEW YORK, NY--(Marketwired - Apr 17, 2017) - Media buyers can use real-time bidding to buy influencer marketing audiences -- for the first time ever -- thanks to a partnership announced today by...
April 10, 2017 09:00 ET | Source: Nativo

Industry First: Nativo Unveils Results of 3-Year Native Ad Spend Study by Vertical

LOS ANGELES, CA--(Marketwired - Apr 10, 2017) - For the first time, digital marketers can see how specific verticals have allocated their native investments throughout recent years. Nativo, the...
April 06, 2017 11:00 ET | Source: Sublime Skinz

Research reveals Sublime Skinz' video format to be more effective than pre-roll for driving audience engagement and action

NEW YORK, NY--(Marketwired - Apr 6, 2017) - Sublime Skinz, a leading global provider of skin-based advertising, today announced that its video 'outstream' ad format, VideoSkinz, is the top choice...