Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

March 25, 2020 16:48 ET | Source: TVB

LOCAL BROADCAST TV EXPERIENCES RECORD VIEWING FROM ELUSIVE ADULTS 18-34 AS AMERICANS STAY HOME

NEW YORK, March 25, 2020 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association for local broadcast television, today announced results from an analysis of TV viewership during the COVID-19...
March 11, 2020 10:24 ET | Source: TVB

TVB Launches NEXT Women Program

NEW YORK, March 11, 2020 (GLOBE NEWSWIRE) -- Today, the Television Bureau of Advertising (TVB), the national association representing local broadcast television, announced the launch of the NEXT...
February 26, 2020 17:11 ET | Source: TVB

GfK Research Study Reveals Time Spent with Traditional TV Greater than Time Spent with All Other Media Platforms

NEW YORK, Feb. 26, 2020 (GLOBE NEWSWIRE) -- GfK, a trusted leader in market research, in collaboration with TVB, the not-for-profit trade association for local broadcast television, today announced...