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May 19, 2023 08:00 ET | Source: Operative, Inc.

Operative and Audience Platform Partner to Unlock Next-Gen Currency and converged workflows for Advertisers and Media Companies

NEW YORK, May 19, 2023 (GLOBE NEWSWIRE) -- Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation...
April 12, 2023 08:00 ET | Source: Operative, Inc.

Operative Expands AOS Rollout to All Key Verticals

NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded...
December 27, 2022 09:00 ET | Source: Operative, Inc.

Operative to Offer AOS Platform on Google Cloud for Retail Media

NEW YORK, Dec. 27, 2022 (GLOBE NEWSWIRE) -- Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS...
December 13, 2022 08:00 ET | Source: Operative, Inc.

Operative Deepens Executive Bench With The Appointment of Four Industry Leaders

NEW YORK, Dec. 13, 2022 (GLOBE NEWSWIRE) -- Operative has announced the recent addition of Lindsay Van Kirk, SVP of Product, Mike Pollard, SVP of Strategic Partnerships, David Dembowski, SVP of...
April 25, 2022 08:15 ET | Source: Operative, Inc.

Operative and Imagine Communications Partner to Bring Interoperability and Open Architecture to TV Media

NEW YORK, April 25, 2022 (GLOBE NEWSWIRE) -- Responding to the demand for more flexible, open architectures in AdTech systems, Imagine Communications and Operative announced today they have entered...
June 27, 2019 12:09 ET | Source: Operative, Inc.

Mediaocean and Operative Announce Pilot for Buyers and Sellers

NEW YORK, June 27, 2019 (GLOBE NEWSWIRE) -- Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies...
July 09, 2018 11:00 ET | Source: Operative, Inc.

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

NEW YORK, July 09, 2018 (GLOBE NEWSWIRE) -- As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how...