Latest News and Press Releases

NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Operative is announcing Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work....

NEW YORK, April 02, 2024 (GLOBE NEWSWIRE) -- Operative has announced the release of a new report entitled “Four Paths to Publisher Growth in 2024.” The report outlines the critical market challenges...

NEW YORK, Nov. 15, 2023 (GLOBE NEWSWIRE) -- Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and...

MILAN, Italy, Sept. 13, 2023 (GLOBE NEWSWIRE) -- Fincons Group, a leading international system integrator with key experience in the media & broadcast sector in Europe and in the US, and...

NEW YORK and STOCKHOLM, Sweden, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Operative and DanAds have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of...

NEW YORK, Aug. 30, 2023 (GLOBE NEWSWIRE) -- Operative released their benchmark report today titled “1H 2023 State of Digital Advertising” which finds that low CPMs in the first half of 2023 are...

NEW YORK, Aug. 28, 2023 (GLOBE NEWSWIRE) -- Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace,...

NEW YORK, June 22, 2023 (GLOBE NEWSWIRE) -- Operative has announced an expanded partnership with Advisr that brings its suite of sales tools including, AI driven recommendation engine, automated...

NEW YORK, May 19, 2023 (GLOBE NEWSWIRE) -- Operative is announcing a partnership with Audience Platform to deliver a groundbreaking end-to-end advertising solution to support next-generation...

NEW YORK, April 12, 2023 (GLOBE NEWSWIRE) -- Operative is announcing the general release of AOS across all key verticals including national network, local broadcast, MVPD and digital. The expanded...