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January 13, 2021 10:00 ET | Source: IRIS.TV

IRIS.TV Announces MediaMath as the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and...