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June 14, 2017 10:00 ET | Source: Fiksu, Inc.

Fiksu DSP Adds Powerful Self-Serve Functionality to its Demand Side Platform

BOSTON, June 14, 2017 (GLOBE NEWSWIRE) -- Fiksu DSP, the data-fueled mobile marketing technology company, has launched a self-serve product to its demand side platform that will enable customers to...
March 30, 2017 10:00 ET | Source: Fiksu, Inc.

Mobile Data Across Android & iOS Reveal Value for Marketers

BOSTON, March 30, 2017 (GLOBE NEWSWIRE) -- Published today, February indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed a month-over-month decrease in competition...
February 28, 2017 10:00 ET | Source: Fiksu, Inc.

Mobile marketing data from Fiksu DSP indicates more app installs, less loyalty

January indexes reveal trend in app experimentation among smartphone users BOSTON, Feb. 28, 2017 (GLOBE NEWSWIRE) -- Published today, January indexes from Fiksu DSP, the data-fueled mobile...
January 26, 2017 10:00 ET | Source: Fiksu, Inc.

Fiksu DSP indexes reveal less seasonal variation, higher baseline for 2017 ad spend

BOSTON, Jan. 26, 2017 (GLOBE NEWSWIRE) -- Published today, December indexes from Fiksu DSP, the data-fueled mobile marketing technology company, revealed decreased costs month over month, continued...
December 28, 2016 10:00 ET | Source: Fiksu, Inc.

Mobile ad buying shifts in response to Android maturity, iPhone sales, holiday strategy

BOSTON, Dec. 28, 2016 (GLOBE NEWSWIRE) -- Published today, November indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal indications of the RTB market responding to...
December 15, 2016 09:00 ET | Source: Fiksu, Inc.

Crowded app market still ripe with opportunity, according to new Fiksu DSP consumer survey

BOSTON, Dec. 15, 2016 (GLOBE NEWSWIRE) -- A new consumer survey from Fiksu DSP shows these key findings about how consumers interact with apps and mobile ads: 87 percent of smartphone users use...
November 30, 2016 09:00 ET | Source: Fiksu, Inc.

iPhone 7 & Holiday Spend Driving Up Mobile Ad Costs

BOSTON, Nov. 30, 2016 (GLOBE NEWSWIRE) -- Published today, indexes from Fiksu DSP, the data-fueled mobile marketing technology company, reveal that mobile ad costs are on the rise, a result...
October 07, 2016 09:00 ET | Source: Fiksu, Inc.

New Fiksu DSP Indexes show market maturity changing mobile advertising habits

BOSTON, Oct. 07, 2016 (GLOBE NEWSWIRE) -- New indexes from Fiksu DSP, the data-fueled mobile marketing company, reveal growing interest from mobile advertisers in Android, as shown by increasing ad...
August 17, 2016 10:00 ET | Source: Fiksu, Inc.

Fiksu DSP brings on new SVP of Global Sales and relocates HQ to Newbury Street

BOSTON, Aug. 17, 2016 (GLOBE NEWSWIRE) -- Fiksu DSP, a leading mobile DSP, today announced that it hired Matt McGinty as Senior Vice President of Global Sales and moved offices to a new location...
July 25, 2016 09:00 ET | Source: Fiksu, Inc.

Fiksu’s evolution continues with launch of four new mobile marketing companies

BOSTON, July 25, 2016 (GLOBE NEWSWIRE) -- Fiksu, the data-fueled mobile marketing technology company, and Noosphere, an international asset management firm, today announced that they’ve founded...