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October 18, 2022 08:00 ET | Source: CMO Council

National Marketers Lack Vision Into Local Demand

SAN JOSE, Calif., Oct. 18, 2022 (GLOBE NEWSWIRE) -- A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers...
July 12, 2022 08:00 ET | Source: CMO Council

Nearly Two-Thirds of Global Marketers Lack Confidence in Their Data, Analytics, Insights

SAN JOSE, Calif., July 12, 2022 (GLOBE NEWSWIRE) -- To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report...
June 07, 2022 08:00 ET | Source: CMO Council

CMOs Seeking To Lower Sourcing Costs, Speed Time To Value

SAN JOSE, Calif., June 07, 2022 (GLOBE NEWSWIRE) -- Given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of...