Latest News and Press Releases

AdRoll integrates HUMAN Security’s real-time Ad Fraud Defense and Viewability tools to ensure safer, more transparent, and high-performing ad campaigns.

AdRoll hits milestone as 200 brands activate Experian audiences across web & CTV—driving faster, smarter cross-channel campaigns with unified targeting.

AdRoll integrates InnovidXP for always-on, independent CTV measurement, giving marketers visibility to prove reach, frequency and business results.

AdRoll’s Q3 report shows ad demand rebounding as generative AI transforms holiday shopping, reshaping discovery and urgency for marketers.

AdRoll unifies its brand, empowering marketers with an AI-powered connected advertising platform with multi-channel and ABM solutions.

SAN FRANCISCO, Oct. 29, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q4 2024 edition...

AdRoll’s report shows signs of a stabilizing ad market, with CPMs normalizing and budget allocations balanced across social platforms.

AdRoll and Improvado launch Cross-Channel Attribution, enabling centralized metrics, streamlined campaign analysis and better budgeting decisions.

AdRoll's Q1 2024 State of Digital Marketing Report shows CPM's 7% uptick in December, hinting at recovery. Marketers plan increased spend for 2024.

AdRoll's Q4 2023 report reveals effective strategies for holiday marketing—utilizing segmentation, personalization, and a 33% lower CPM for optimal ROI.